Unf*ckology - Pretzl Skip to content
SMP header Area
  • Our Books
  • In the news
  • Articles
    • Excerpts
    • Op-Ed
    • Roundups
  • About Us
Pretzl Header Mobile Area
  • Our Books
  • In the news
  • Articles
    • Excerpts
    • Op-Ed
    • Roundups
  • About Us
Subscribe to our Newsletter
  • Self-Help

Home Our Books Unf*ckology

Unf*ckology

Describes for Unf*ckology by authors
Publication Date: January 23, 2018

Unf*ckology

Amy Alkon

Present Authors date for  Unf*ckology by authors
Publication Date: January 23, 2018
Amy Alkon presents Unf*ckology, a “science-help” book that knocks the self-help genre on its unscientific ass. You can finally stop fear from being your boss and put an end to your lifelong social suckage.

Have you spent your life shrinking from opportunities you were dying to seize but feel “that’s just who I am”? Well, screw that! You actually can change, and it doesn’t take exceptional intelligence or a therapist who’s looking forward to finally buying Aruba after decades of listening to you yammer on.

Transforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column. In Unf*ckology, Alkon pulls together findings from neuroscience, behavioral science, evolutionary psychology, and clinical psychology. She explains everything in language you won’t need a psych prof on speed-dial to understand—and with the biting dark humor that made Good Manners for Nice People Who Sometimes Say F*ck such a great read. She debunks widely-accepted but scientifically unsupported notions about self-esteem, shame, willpower, and more and demonstrates that:

- Thinking your way into changing (as so many therapists and self-help books advise) is the most inefficient way to go about it.

- The mind is bigger than the brain, meaning that your body and your behavior are your gym for turning yourself into the new, confident you.

- Fear is not just the problem; it’s also the solution.

- By targeting your fears with behavior, you make changes in your brain that reshape your habitual ways of behaving and the emotions that go with them.

Follow Amy Alkon's groundbreaking advice in Unf*ckology, and eventually, you’ll no longer need to act like the new you; you’ll become the new you. And how totally f*cking cool is that?
Amazon links for SMP Presentation for Amazon IndiaAmazon Barnes Noble links for SMP Presentation for Barnes NobleBarnes & Noble Presentation for BAMBooks-a-Milion Bookshop links for SMP Presentation for BookshopBookshop Apple links for SMP Presentation for AppleTarget Walmart links for SMP Presentation for WalmartWalmart
Amy Alkon presents Unf*ckology, a “science-help” book that knocks the self-help genre on its unscientific ass. You can finally stop fear from being your boss and put an end to your lifelong social suckage.

Have you spent your life shrinking from opportunities you were dying to seize but feel “that’s just who I am”? Well, screw that! You actually can change, and it doesn’t take exceptional intelligence or a therapist who’s looking forward to finally buying Aruba after decades of listening to you yammer on.

Transforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column. In Unf*ckology, Alkon pulls together findings from neuroscience, behavioral science, evolutionary psychology, and clinical psychology. She explains everything in language you won’t need a psych prof on speed-dial to understand—and with the biting dark humor that made Good Manners for Nice People Who Sometimes Say F*ck such a great read. She debunks widely-accepted but scientifically unsupported notions about self-esteem, shame, willpower, and more and demonstrates that:

- Thinking your way into changing (as so many therapists and self-help books advise) is the most inefficient way to go about it.

- The mind is bigger than the brain, meaning that your body and your behavior are your gym for turning yourself into the new, confident you.

- Fear is not just the problem; it’s also the solution.

- By targeting your fears with behavior, you make changes in your brain that reshape your habitual ways of behaving and the emotions that go with them.

Follow Amy Alkon's groundbreaking advice in Unf*ckology, and eventually, you’ll no longer need to act like the new you; you’ll become the new you. And how totally f*cking cool is that?

ABOUT THE AUTHOR

This is author Amy Alkon for books
Pic Credited (Gregg Sutter)
AMY ALKON works in applied behavioral science, translating scientific research into highly practical advice. Alkon writes The Science Advice Goddess, an award-winning, syndicated column that runs in newspapers across the United States and Canada. She is also the author of Good Manners for Nice People Who Sometimes Say F*ck and I See Rude People. She has been on Good Morning America, The Today Show, NPR, CNN, and MTV, and does a weekly science podcast. She has written for Psychology Today, Los Angeles Times, Los Angeles Times Magazine, and the New York Daily News, among others, and has given a TED talk. She is the President of the Applied Evolutionary Psychology Society. She lives in Venice, California.
Author for twitter Amy Alkonalt=Author for GoodReads Amy Alkon

Related Books

By books What’s Holding You Back? related books
What’s Holding You Back?

Sam Horn

LEARN MORE
By books Artful Dodging related books
Artful Dodging

Jeanne Martinet

LEARN MORE
By books Never Be Lied to Again related books
Never Be Lied to Again

David J. Lieberman

LEARN MORE
By books The Right Job, Right Now related books
The Right Job, Right Now

Susan Strayer

LEARN MORE
SMP Footer Showing Content

Our mission is simple: Help you achieve your goals—whether you’re a CEO, just starting your career, or simply searching for a little guidance in life. Presented by St. Martin’s Publishing Group, Pretzl has a carefully curated collection of cutting-edge books and articles with informative, accessible insights from thought leaders across a wide range of interests and expertise.

Facebook-f Twitter Instagram Pinterest

explore

  • Our Books
  • In the News
  • Articles
 
  • About Us
  • Privacy Notice
  • Your Privacy Choices
  • Terms of Use

Subscribe to our newsletter

Enter your Email and receive the Latest Updates

Copyright © 2026 Pretzl. All Rights Reserved.