Start Lying to Yourself

Publication Date: January 5, 2027

Start Lying to Yourself

Simon Gilham

Publication Date: January 5, 2027

A genuinely new approach to self-development: transform your life, one lie at a time.

You've been told to stop lying to yourself. Simon Gilham built a movement on exactly that idea, and tens of thousands of readers took notice. But what comes next once you've torn down the old story? What do you replace it with?

Start Lying to Yourself is the missing next step: a bold, counterintuitive framework for rewriting your life from the inside out. Through twenty "empowering lies," Gilham shows how to deliberately adopt beliefs that pull you forward: I already am who I want to become. This is going to work. I'm not waiting anymore. What begins as a mental shift quickly becomes something tangible, a way of thinking and acting that changes how you move through the world.

Structured in three stages—wake up, break the old programming, and become your future self—the book offers a direct path to inner transformation. Each short chapter pairs a single idea with a moment of reflection, giving readers a practice they can use in real time. Start Lying to Yourself is a clear and compelling voice in your ear, pulling you toward your dream life, one lie at a time.

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ABOUT THE AUTHOR

Pic Credited (Simon Gilham)

SIMON GILHAM is an internationally successful CEO with a career spanning over 25 years, proudly working with many icons from the worlds of fashion and design that include Sir Paul Smith, Virgil Abloh and Dame Vivienne Westwood. During the pandemic in 2020 he discovered an acute personal drive to self-improve and create a balanced mindset and life that were focused on perspective. Realizing that his commitment and honesty in making hard decisions related to these goals were his strength, he went on to create a community sharing advice and prompts for others, through @xgilham. This community has now grown to over 9 million people worldwide and acts as a reminder for us all that together it is easier to find the strength to navigate life’s lows and amplify its highs. Simon lives in Kent with his wife and children and can be found on Instagram and TikTok at @xgilham.