Big Weed

Publication Date: April 21, 2015

Big Weed

Christian Hageseth with Joseph D'Agnese

Publication Date: April 21, 2015

Big Weed presents an inside look at the legal marijuana industry and the huge economy it's creating—from the founder of Green Man Cannabis, one of the fastest-growing marijuana producers in the country.

Marijuana legalization is the hottest story in the US today. More than 20 states have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly.

Christian Hageseth is the face of the revolution-an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The Founder and Chairman of Green Man Cannabis, the fastest-growing legalized marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce, or parents what to tell their kids. He paints a colorful picture not only of how he got into the business, but of the big interests that are eager to do the same-namely Philip Morris, Monsanto and a who's who of Big Pharma. He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them.

Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along in Big Weed as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.

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ABOUT THE AUTHORS

This is author Joseph D’Agnese for books

Joseph D’Agnese is a writer and journalist who lives in the mountains of Western North Carolina. Though he writes about the Middle Ages, he considers himself a Renaissance man. He is the author of Blockhead: The Life of Fibonacci.

This is author Christian Hageseth for books

CHRISTIAN HAGESETH is a seasoned entrepreneur in the food, finance, and real estate industries, and the founder of Green Man Cannabis, the fastest-growing and most innovative legal marijuana company in the country, which last year produced the best pot in the world. In 2014, Green Man Cannabis won the 2014 US Cannabis Cup, the marijuana industry’s highest award for product excellence. He lives in Denver, CO.